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Free Tool

Engagement Rate Calculator

Calculate your engagement rate and compare against industry benchmarks for any platform.

Industry Benchmarks

See how your engagement rate compares across platforms

PlatformLowAverageGoodExcellent
Instagram<1%1–3%3–6%>6%
TikTok<2%2–5%5–10%>10%
Twitter/X<0.5%0.5–1%1–3%>3%
LinkedIn<1%1–3%3–5%>5%
Facebook<0.5%0.5–1%1–3%>3%
YouTube<1%1–3%3–6%>6%
Pinterest<0.5%0.5–1%1–2%>2%

Boost Your Engagement

Quality Over Quantity

One high-quality post outperforms five mediocre ones. Focus on content that sparks conversation.

Post at Peak Times

Posting when your audience is most active gives your content a better chance of being seen and engaged with.

Reply to Comments

Engaging with your audience in the comments boosts your engagement rate and builds a loyal community.

Track & Iterate

Monitor which posts perform best and create more of that type of content.

Want to track engagement automatically?

Sydium tracks your engagement rate across all platforms in real-time.

Try Sydium Free

Frequently Asked Questions

What is a good engagement rate on Instagram?

A good engagement rate on Instagram is between 3-6%. Rates above 6% are considered exceptional. The average across all accounts is around 1-3%, though this varies by niche and follower count.

How is engagement rate calculated?

Engagement rate is calculated as: ((likes + comments + shares) / followers) x 100. Some variations also include saves and clicks. Our calculator uses the standard formula.

Why does engagement rate decrease as followers grow?

As accounts grow, engagement rates naturally decrease because not all followers see every post. Accounts with 1K-10K followers typically have higher engagement rates (3-6%) than accounts with 100K+ followers (1-3%).

What is a good engagement rate on TikTok?

TikTok generally has higher engagement rates than other platforms. A good rate is 5-10%, with exceptional content reaching 10%+. TikTok's algorithm favors content over follower count, which drives higher engagement.

How can I improve my engagement rate?

Post consistently at optimal times, create content that encourages comments, reply to every comment, use relevant hashtags, and focus on quality over quantity. Engaging with other accounts in your niche also helps.